Fuel Multimedia and First in Print Complete New Website

Five months after the birth of our sister company, First in Print, they are thrilled to announce that their new website FirstinPrint.com is COMPLETE! Being the perfectionists that we are, we plan on continuously adding features, content and improvements.

We would love to hear your feedback on the website. Is it user friendly? Is it visually appealing? How well is the performance?

First in Print is a graphic design and printing company based in Jacksonville, FL, with a satellite office outside of Chicago, IL. They have served clients as far north as New York, NY, and as far west as Hollywood, CA. Their extensive line of products and services include, but are not limited to:

• Billboards and Signs – FiP designs have graced signs and billboards the size of buildings!
• Booklets and Catalogs – They've designed and printed catalogs for many types of retailers.
• Brochures and Menus – From doctor’s offices to Thai restaurants, First in Print delivers.
• Flyers and Postcards – FiP have provided countless flyers and postcards.
• Folders, Letterheads, etc. – FiP provide collateral materials to make your business look great!
• Logos and Business Cards – Just starting your business? FiP can help!
• Magazine Ads – They’ve designed ads for many companies, in a variety of publications.
• Posters and banners – FiP's products range from painting duplications, to movie posters, to trade show banners.
• Shirts and Apparel – FiP offers custom shirts and hats of all varieties. Plus screen printing, embroidery, etc.
• Specialty Items – Coffee mugs, pens, NCR forms, Frisbees… practically anything you can print on!

Please, don’t hesitate to contact First in Print today for all of your design and print needs.

Search Engine Success: Avecina.com

Fuel Multimedia's crack team of Search Engine Optimization gurus has done it again! FuelSEO, a division of Fuel Multimedia has performed their SEO magic for Avecina.com. Avecina is Jacksonville based urgent care company. They currently have 3 walk-in clinics serving Jacksonville, FL.

The backstory:

Dr. Saman Soleymani approached Wesley Black about performing some search engine optimization on his existing website. He was also displeased with his current hosting provider. The first order of business was to migrate the website to Fuel Multimedia's preferred hosting environment. This was taken care of in a matter of days.

Avecina had achieved some moderate rankings with the 3 major search engines, but they were seldom to be found for search phrases that did not include their company name. Dr. Soleymani wanted to abandon use of their domain name 'avecinamedical.com' and begin using the recently acquired 'avecina.com.' This presented a small challenge.

In order to maintain their clout with the search engines, we created a series of 301 redirect rules that tell the search engine where each page's new permanent home is under the new domain and file naming convention.

After that, we began the research. We found out which search phrases were demanding the most search volume, and we focused on those. We put these keywords in place throughout the site using our Top Secret SEO Techniques.

Once the web site was ready to be marketed, we began doing just that. Since Dr. Soleymani chose the Fuel SEO - SERPs Dominator Plan, we didn't pull any punches as we aggressively marketed Avecina.com to the search engines.

The Results:

We began work on Avecina.com around October 28, 2009. As of the time of this writing, just over 3 months have passed and we have already achieved some amazing results with the search engines.

Avecina.com - Fuel SEO - Visibility Chart

This chart shows the website's visibility score over time. Details on how the visibility score is calculated can be found on FuelSEO.com.

Let's have a look at the changes in traffic, shall we?

Here are the date ranges we're comparing traffic from:
Nov 1, 2009 - Dec 1, 2009 vs. Jan 4, 2010 - Feb 4, 2009

Traffic from Search Phrase: Urgent Care Jacksonville FL
% Change: +241.67%

Traffic from Search Phrase: Walk in Clinic Jacksonville FL
% Change: +85.71%

Traffic from Search Phrase: Urgent Care Jacksonville
% Change: +266.67%

Traffic from Search Phrase: Urgent Care Centers Jacksonville FL
% Change: +350.00%

As you can see, Fuel SEO's tactics have once again proven effective. Don't waste another minute without Fuel on your side. Contact Fuel today!

The beginning of a Jacksonville Tradition

Beth King with Traditions Realty contacted Fuel Multimedia to take over their existing website. They weren't satisfied with their previous designer. Beth had done her homework and was gaining a good understanding of SEO principals. Her new-found knowledge made it painfully obvious that their current website was not up to snuff.


Wesley Black, chief web designer at Fuel Multimedia, began outlining the current website's functionality. The site used iframes to display MLS information from an external source. This is what allowed visitors to view their featured properties. The problem was that the data was not delivered as part of traditionsjax.com as far as the search engines were concerned. Overall, the old site was good from a graphic design standpoint, but fell short when it came to today's web design and SEO standards.

After a few short weeks of working with Beth King and Sally Suslak of Traditions Realty, their website was reborn. The new and improved website was built by customizing the WordPress system, which allowed the folks at Traditions Realty to perform their own updates. They can add virtual tours, open houses, press releases, slideshows, and more. They can add, edit and remove agents as they see fit. Certain pages import data from the external MLS website, then integrate and display listings as part of traditionsjax.com.

The next step is to begin marketing their new website to the search engines. We wish Traditions Realty the best of luck with their brand new website!

Fuel Multimedia completes a water conservation site

In 2009, Fuel Multimedia was approached by Mr. Jeff Hoffman to create a website for his water conservation organization, BlueWater Outreach. After viewing graphic mockups and speaking with Mr. Hoffman and his team about their vision for the site, Wesley Black of Fuel Multimedia decided that this would be the perfect opportunity to implement some of Fuel's new "Flash meets SEO" tactics.


This Flash website features a quick and clean intro animation with a custom scored soundtrack. The unique user interface provides a quirky way to navigate the site. Clicking on "bwo-to-go" or "bwo custom" provides you access to samples of the video, audio and printed materials contained in campaigns created by the BlueWater Outreach team. The BlueWater Outreach website also features an integrated blog, which is used to not only keep the world informed about water conservation, but also to build relevance in the search engines.

The amazing thing about this Flash-based website is that it is 100% indexed by search engines. A quick google search for site:bluewateroutreach.com returns 35 results. All of which are pages in this website. This method of Flash website design provides a feature-rich, and highly interactive experience for your visitors, coupled with uninhibited search engine marketability.

Contact Fuel Multimedia today to find out what kind of online magic we can work for your business.

BlueWater Outreach is an organization that makes public outreach programs both affordable and effective. Since 2001, the core team members have developed a number of water conservation and quality outreach programs and PSA's for government and water-related entities. Now they are combining their experience and expertise to create a streamlined process for customizing programs to meet their clients' specific needs. For more information, please visit BlueWaterOutreach.com

Another SEO Success Story: HospiceJacksonville.com

Unveiled to the world for the first time on September 10, 2009, HospiceJacksonville.com is an information source regarding end of life care in Jacksonville, FL and in general. This site was built with SEO in mind from the very beginning.

The site doesn't focus on eye-candy and doesn't feature an interactive Flash menu like many of Fuel Multimedia's projects. However, it was built for a good cause and delivers a profound message to its audience.

Fuel Multimedia was hired to design the site using the popular WordPress blogging and content management system. The focus was not on heavy customization, but on content and search engine position. Fuel's talented copy writers crafted the content with SEO in mind. Once launched, the site enrolled in Fuel SEO's SERPs Dominator Plan.

Here we are, only two months after launch and the website is already a huge success with ALL THREE major search engines. (Google, Yahoo and Bing - formerly MSN)

Take a look at the visibility report...

Of course, every case is different, but here are a few specific examples of the kind of success we're talking about in this one.

Google:

• #4 for the phrase: hospice Jacksonville
  (out of 329,000 results)
• #5 for the phrase: end of life care Jacksonville
  (out of 3,160,000 results)

Yahoo:

• #1 for the phrase: Jacksonville hospice
  (out of 1,180,000 results)
• #6 for the phrase: hospice care Jacksonville
  (out of 965,000 results)

Bing: (formerly MSN)

• #3 for the phrase: Jacksonville hospice
  (out of 237,000 results)
• #5 for the phrase: end of life care Jacksonville
  (out of 1,120,000 results)

We are very proud of these results and expect even more success for this and all of our other FuelSEO subscribers!

Fuel SEO Packages Come Down in Price

The gurus at Fuel SEO (FuelSEO.com) have determined that manual submissions to tons of free web directories are not quite as important in this day and age. Removing these services from their search engine ranking packages has allowed for a totally new billing structure.

This translates to equally effective ranking services at a fraction of the price! Search engine ranking packages now start as low as $39 per month! The Fuel SEO team says that they can get your site first page rankings in just 3 months!

The Fuel SEO Team had this to say... "We are still providing directory submission services, however we are focusing on paid directories with a high PageRank. Inbound links are still just as important as ever, but the search engines are more interested in quality than quantity.

Visit our website FuelSEO.com and view our new packages. Stay tuned for more exciting news of our adventures in SEO!"

Have your Flash and SEO it too!

I know the title of this entry is cheesy, but it's so very true. This is not exactly new news that I'm reporting, but it is little known and it's VERY important.

Since birth back in 2003, Fuel Multimedia has specialized in creating Flash websites. The modern world changes a lot in 6 years. The internet changes a whole lot in 6 years! We are always working in the lab to come up with fresh and effective ways to improve our products and services.

The internet has always been chock full of 2 basic categories of website: Flash sites and traditional HTML sites. Until blue in the face, people will tell you how building a Flash website is search engine suicide. Others will tell you that traditional HTML sites are boring and cannot provide an engaging interactive experience.

We are here to tell you that you can have both!

We've developed methods of content delivery that allow users to enjoy the animations, menus and sounds of Flash while simultaneously rendering the same information in plain old Text/HTML for non-flash browsers and search engines!

Here's a small example: Liquor Group - Interactive Distribution Map

This Flash movie is displayed in an HTML/Flash hybrid website. When a search engine reads this page, they see a textual representation of the data in the map.

FL | Florida | LG provides distribution in Florida
GA | Georgia | LG provides distribution in Georgia | Franchise State
HI | Hawaii | LG provides distribution in Hawaii
ID | Idaho | LG provides distribution in Idaho | Control State
IL | Illinois | LG provides distribution in Illinois | Planned Expansion

Many of the other examples we'd like to show you are still in development. We'll be posting those as soon as they are ready to be seen by the public.

Contact Fuel Multimedia today and find out what kinds of Web Design and SEO magic we can work for you!

Search engine success: google love!

Our experimental website CloneYourPet.net just turned 5 months old on July 18th. We're so very proud of this little guy! We have some results that we are excited to share with you. As you may know, the initial purpose of this natural experiment was to determine what kind of boost in rankings one may get in the search engines when the target search phrase is in the domain name itself. What we found is that this definitely gives you an initial boost, but that boost is short-lived.

Visibility Chart for CloneYourPet.net

CloneYourPet.net - A little history
We launched the site on February 18th, submitted to search engines on the 23rd, and appeared in the first page of google's results 13 days later. Unfortunately this triumph was fleeting and we dissapeared after 7 days at the top. Our website resurfaced in google about a month later at position #110. That's a far cry from #8, but at least we were back! Once our site reappeared in google, we began climbing the ranks. A week later, we were up to #98. Twenty days after that, we had climbed to #56. Just one week later, we rocketed to #8 again! That was May 14th, 2009 and we are thrilled to announce that we've been holding steady between #5-7 ever since!

The above example refers to google.com using the search phrase clone your pet. At the time of writing this article, a quick google search reveals that we're currently #5. Here are a few other highlights.

1. google.com search phrase: cloning your pet = #6
2. google.com search phrase: clone a pet = #9
3. google.com search phrase: cloned pets = #19
4. yahoo.com search phrase: cloning your pet = #1
5. yahoo.com search phrase: clone your pet = #1
6. yahoo.com search phrase: pet clone = #6
7. yahoo.com search phrase: clone a pet = #8

What about building traffic?
In our last article on this project, we mentioned that we were going to shift our focus to building traffic for our pet cloning website. Pet cloning, while very interesting, is not yet a very hot topic. The average monthly search volume for "cloning your pet" is just 91. That means on average, 91 people are searching google for this phrase each month. The interesting news is that in the month of July, cloneyourpet.net received nearly 300 unique visitors. 85% of these visits were referred by search engines.

What's all this mean?
Well, it means that once pet cloning becomes more popular, we can expect to see a DRAMATIC increase in traffic to our website. It means that our methods of obtaining and maintaining first page rank in the search engines are working. It also means that the tools we use to collect data about website traffic and rank are extremely useful and accurate. Finally, it means that we are ready to begin our next SEO experiment, which will be in a more competetive niche.

Stay tuned for more information on this and other exciting SEO experiments, web design innovations and other useful tidbits!